Now 2017, the possibilities of AR just keep growing, as technologies improve and more brands incorporate AR into their marketing strategies.
Jay Samit, independent vice chairman for the Digital Reality Practice at Deloitte Digital, recently wrote an article highlighting AR’s influence on the digital arena:
“As traditional revenues from television advertising are beginning to erode, a new trillion-dollar industry is emerging that mandates brands be omnipresent. Within this decade, augmented reality is going to change the way the always-connected consumer works, shops and plays. Once contextual marketing seamlessly transitions to commerce, it will be trusted brands—and the savvy marketers who manage them—that help consumers augment their world with tailored experiences to enhance their daily lives.”