Imagine print that is no longer just print. Imagine being able to interact with your industry and customers. Imagine being able to direct them to digital content at the click of a button.
There is no getting around the fact that our world is now digital. Over 70% of our population use smartphones daily for entertainment and education. According to the latest data, Augmented Reality (AR) has been predicted to be one of the fastest growing markets globally over the next five years and is set to become a permanent fixture in the digital marketing landscape. 1
AR can increase return on investment (ROI) through brand awareness and increased engagement. Brands who jump on board with the technology sooner rather than later benefit the most by getting ahead of the curve. Since AR is so new, the awe factor is still fresh with consumers, and just in time: 1
“We are now entering a second generation of AR with more powerful mobile devices, 3D mobile cameras, and the second generation of Kinect. These will all provide for more advanced AR experiences that were limited in the past.” - Matt Szymczyk, CEO, Zugara
This doesn’t mean print is now obsolete, it’s just time to take it to the next level. For the past two decades, Pro-Visual Publishing has been the leading specialist in wall-mounted workplace health, safety, and wellbeing information resource guides. Inspired by the growing popularity of AR, Pro-Visual Publishing has incorporated this innovative technology into their guides to produce something truly unique.
As each AR capable guide is rolled out, users from a multitude of industries will be able to engage audiences in an entertaining and interactive way. The AR component on each guide will unlock a new dimension to education, a new way to absorb information and an alternative approach to achieve better safety outcomes.
1. newscred, Dec 3, 2014