Pro-Visual Publishing began incorporating Augmented Reality into our health, safety and wellbeing guides in 2015. Our aim was to provide each industry we supply to with interactive resources to increase engagement with health and safety, and to provide further information on our sponsors quality products and services.
Now 2017, the possibilities of AR just keep growing, as technologies improve and more brands incorporate AR into their marketing strategies.
Jay Samit, independent vice chairman for the Digital Reality Practice at Deloitte Digital, recently wrote an article highlighting AR’s influence on the digital arena:
“As traditional revenues from television advertising are beginning to erode, a new trillion-dollar industry is emerging that mandates brands be omnipresent. Within this decade, augmented reality is going to change the way the always-connected consumer works, shops and plays. Once contextual marketing seamlessly transitions to commerce, it will be trusted brands—and the savvy marketers who manage them—that help consumers augment their world with tailored experiences to enhance their daily lives.”
One of the simplest, most important lines of defence against the spread of many illnesses — from the common cold to more serious infections, such as meningitis, bronchiolitis, the flu and hepatitis A — is good hand washing.
Germs can easily be spread from one person’s hands to objects or other people that they have touched, which makes it vital to wash your hands frequently, and wash them correctly.
Many of our Augmented Reality (AR) capable guides, such as the School Canteen Guide to Food Safety & Nutrition and Veterinary Industry Guide to Workplace Safety now feature an interactive animation showing correct hand washing technique, to help ensure workers protect themselves and others against preventable health issues.
To subscribe to any of our free industry health, safety & wellbeing guides, click here.
Veterinarians are subject to a unique range of workplace hazards on a daily basis, such as the possibility of zoonotic disease transmission and injuries from incorrect animal handling, making it essential to keep health and safety top of mind.
The Veterinary Industry Guide to Workplace Safety 2017/18 helps workers, within the Veterinary Industry to increase their health and safety knowledge, and offers AR content, accessible via the free Pro-Vis AR app.
The Pro-Vis AR app enhances the traditional print media based information by providing a window to further interactive resources, which are can be utilised for engaging and educating veterinary staff. To download the app, simply follow the four easy steps below:
Augmented Reality is brilliant at creating an engaging, immersive experience for users. And now, a children’s author is using this groundbreaking technology to bring reading to life, by transporting readers straight into the world of his books.
"The new novel by Russell, 'The Dragon Defenders" has five pieces of AR to find throughout it. The series' website says that using the AR feature:
Augmented reality has so much potential in the marketing and advertising world, as it gives brands the opportunity to integrate the digital world into real world surroundings. This exciting possibility has lead to more and more brands integrating AR into their brand marketing strategies:
“Snapchat, Facebook and brands such as Sephora, Nintendo and Jeep are going beyond exploring the interface and are now actively investing in the opportunities AR presents, and rightfully so. Not only is AR an immersive experience – ensuring that users are solely focused on what’s in front of them – the technology also allows for an emotionally memorable user experience, which can be tailored to suit your brand’s voice.”
Over the past month Pro-Visual Publishing have released five new editions of our interactive Health, Safety & Wellbeing Guides. Our aim is to ensure each worker returns home the same way they left, without injury.
Each guide is targeted to a specific industry and allows companies to display essential WHS in the workplace to help in complying with legislation and ensure workers keep safety top of mind. The interactive AR components are ideal for engaging staff during health and safety training. All AR resources are free to access using the Pro-Vis AR app.
Recently released AR Guides include:
It's no secret that augmented reality has endless possibilities. And now, Craig Federighi, Apple's Senior Vice President of software engineering, says augmented reality is coming to the latest iPhone.
"Mr Federighi announced there would be new development tools for app developers called AR Kit to easily add AR images into the next generation of apps. In a demo, he pointed an iPhone at the empty table and then added a coffee cup and a lamp, with the shadow of the lamp changing as the AR cup is moved around the space. For consumers, this means there will be a lot more apps like Pokemon Go coming to the App Store. Apple has been working with some companies in trialling the technology, including Ikea which lets you add AR furniture into your house, and Federighi demonstrated an AR Lego app which lets you build and pull apart Lego models in AR. In another demonstration of an app called Wingnut AR, a whole movie-like invasion scene played out in augmented reality on an empty table. The difference between this level of AR and Pokemon Go is like the difference between a stick figure drawing and a Picasso."
Promoting a positive safety culture can mean the difference between injury and zero harm, or even life and death. Taking steps to train and inform staff about health, safety and wellbeing is not only morally right, but is also necessary to meet legislative requirements. Utilising our health, safety and wellbeing guides as a constant visual display is a positive way to encourage health and safety in the workplace, and has the added benefit of interactive Augmented Reality (AR) components to engage staff during safety training sessions.
Here are 12 ways to promote a positive safety culture in your workplace, as featured on the health and safety handbook website:
More and more of our Health, Safety and Wellbeing Guides are being released with Augmented Reality capabilities, to enhance engagement and provide access to further industry resources. But what exactly is Augmented Reality, and how does it compare to Virtual Reality?
“With the explosion of interest in Virtual Entertainment over the past couple of years, there’s been a lot of different names thrown around for different experience types. Virtual Reality, Mixed Reality, Augmented Reality, Extended Reality, you name it; The technology is so new that most people have a hard time defining the differences between each of them.”
When did you last refresh your memory on safety knowledge within your industry? With our recently released guides, you can learn about key WHS information and access additional content thanks to the AR components.
Pro-Visual Publishing's AR is highly effective in educating workers in safety information as it provides active involvement, plus it’s easy to use. Simply download the free Pro-Vis AR app and scan over the enabled content with your smart phone or tablet.
Our recently released guides that feature interactive AR capabilities include:
Click the images above to find out more.