Augmented reality has so much potential in the marketing and advertising world, as it gives brands the opportunity to integrate the digital world into real world surroundings. This exciting possibility has lead to more and more brands integrating AR into their brand marketing strategies:
“Snapchat, Facebook and brands such as Sephora, Nintendo and Jeep are going beyond exploring the interface and are now actively investing in the opportunities AR presents, and rightfully so. Not only is AR an immersive experience – ensuring that users are solely focused on what’s in front of them – the technology also allows for an emotionally memorable user experience, which can be tailored to suit your brand’s voice.”
Over the past month Pro-Visual Publishing have released five new editions of our interactive Health, Safety & Wellbeing Guides. Our aim is to ensure each worker returns home the same way they left, without injury.
Each guide is targeted to a specific industry and allows companies to display essential WHS in the workplace to help in complying with legislation and ensure workers keep safety top of mind. The interactive AR components are ideal for engaging staff during health and safety training. All AR resources are free to access using the Pro-Vis AR app.
Recently released AR Guides include:
It's no secret that augmented reality has endless possibilities. And now, Craig Federighi, Apple's Senior Vice President of software engineering, says augmented reality is coming to the latest iPhone.
"Mr Federighi announced there would be new development tools for app developers called AR Kit to easily add AR images into the next generation of apps. In a demo, he pointed an iPhone at the empty table and then added a coffee cup and a lamp, with the shadow of the lamp changing as the AR cup is moved around the space. For consumers, this means there will be a lot more apps like Pokemon Go coming to the App Store. Apple has been working with some companies in trialling the technology, including Ikea which lets you add AR furniture into your house, and Federighi demonstrated an AR Lego app which lets you build and pull apart Lego models in AR. In another demonstration of an app called Wingnut AR, a whole movie-like invasion scene played out in augmented reality on an empty table. The difference between this level of AR and Pokemon Go is like the difference between a stick figure drawing and a Picasso."
Promoting a positive safety culture can mean the difference between injury and zero harm, or even life and death. Taking steps to train and inform staff about health, safety and wellbeing is not only morally right, but is also necessary to meet legislative requirements. Utilising our health, safety and wellbeing guides as a constant visual display is a positive way to encourage health and safety in the workplace, and has the added benefit of interactive Augmented Reality (AR) components to engage staff during safety training sessions.
Here are 12 ways to promote a positive safety culture in your workplace, as featured on the health and safety handbook website:
More and more of our Health, Safety and Wellbeing Guides are being released with Augmented Reality capabilities, to enhance engagement and provide access to further industry resources. But what exactly is Augmented Reality, and how does it compare to Virtual Reality?
“With the explosion of interest in Virtual Entertainment over the past couple of years, there’s been a lot of different names thrown around for different experience types. Virtual Reality, Mixed Reality, Augmented Reality, Extended Reality, you name it; The technology is so new that most people have a hard time defining the differences between each of them.”
When did you last refresh your memory on safety knowledge within your industry? With our recently released guides, you can learn about key WHS information and access additional content thanks to the AR components.
Pro-Visual Publishing's AR is highly effective in educating workers in safety information as it provides active involvement, plus it’s easy to use. Simply download the free Pro-Vis AR app and scan over the enabled content with your smart phone or tablet.
Our recently released guides that feature interactive AR capabilities include:
Click the images above to find out more.
Visitors to Barangaroo Reserve can now experience snapshots of local Aboriginal life and culture with the unveiling of Barangaroo Ngangamay, an immersive multimedia artwork created by Barangaroo’s inaugural Artistic Associates, Amanda Jane Reynolds and Genevieve Grieves.
“Barangaroo Ngangamay (Barangaroo Dreaming) is a series of five short films to be viewed by visitors on their phones or tablet devices as they explore the new headland park on the city’s western foreshore. The artwork is designed to give viewers a deeper understanding of the area’s rich Aboriginal history and heritage, and share the story of Barangaroo, the strong Cammeraygal woman after whom the area is named.”
Have you ever thought about safety in your workplace? It’s often something overlooked or something we’re extremely complacent about. But what if it were the invisible things of the everyday, those tasks that we do day-in and day-out, that could cause us harm one day?
It’s not a matter of if, but when.
March 22, 2017 the National Safety Council of Australia Foundation (NSCA) hosted a Member Connect event to discuss what some organisations are doing to help promote, manage and improve on safety and health in their workplaces. Pro-Visual had the pleasure of sponsoring and attending this event and meeting other members in the like-minded community.
Alice Klontzaris, Employee Wellbeing Manager for the CBA, presented “A holistic approach to Mental Health”. Klontzaris highlighted the importance of developing a workplace strategy to supporting those with mental health in the workplace, and outlined some of the programs the Commonwealth Bank wellbeing team focus on each day, month and year. Their aim: to help their employees ‘THRIVE’.
Geoff Hoad, Director WHS at Optus, took guests into the realm of WHS and workers compensation, the motivators for not having specific targets, integrating safety and health into business systems and culture, and just focusing on the main asset – people. But did you know that safety is deeply rooted in making money/profit?
Phil Archer, General Manager from FirstAction, highlighted the reasons why he gets out of bed each morning – to help save lives – and introduced their new Activate app (soon to be launched). Activate, an app developed to assist wardens and their workplaces in emergency situations, to better carry out emergency response plans as well as communicate and access the processes and paperwork on the fly.
The NSCA Member Connect events are exclusive opportunities for members to come together and network, to join a community of safety professionals in a collaborative environment. To find out more about what the NSCA Foundation does to inspire, educate, inform and engage in best practice WHS and risk management, visit them here.
Assist in achieving better safety outcomes for your workplace. Get involved today.
New to the realm of Pro-Vis AR and Augmented Reality (AR), comes the recently released School Canteen Guide to Food Safety & Nutrition.
Now, school canteen managers, workers and volunteers are able to not only access readily available tips and information on canteen hygiene and safety, but by using their smart devices, either tablet or mobile phone, more resources are literally at their fingertips.
All volunteers within school canteens should have a basic knowledge of:
Start interacting with useful content, for example, did you know that one of the first lines of defence against illnesses is simply washing your hands?
This year’s edition of the School Canteen Guide brings to life the steps involved to maintaining a high standard of hygiene and the processes of cleaning your hands properly. Experience the AR video and see for yourself!
Other topics include:
Sponsors associated with this guide allow it to be sent out free of charge to schools and canteen services across Australia. If you haven’t received your copy yet, and are itching to try out the augmented reality content with the Pro-Vis AR app or desiring that extra bit of advice about food safety and health – subscribe today!
The Galleries are hosting a number of artists as part of their Artists Playground and this year proves to be BIGGER and BETTER than the last. This year you can take part and get involved.
From 1-20 March – THIS MONTH – 12 hugely talented artists will be showcasing their creations in the hotly anticipated Augmented Reality Exhibition.
Prizes are also up for grabs – who doesn’t love a bit of art and competition? Enjoy!