Augmented reality has so much potential in the marketing and advertising world, as it gives brands the opportunity to integrate the digital world into real world surroundings. This exciting possibility has lead to more and more brands integrating AR into their brand marketing strategies:
“Snapchat, Facebook and brands such as Sephora, Nintendo and Jeep are going beyond exploring the interface and are now actively investing in the opportunities AR presents, and rightfully so. Not only is AR an immersive experience – ensuring that users are solely focused on what’s in front of them – the technology also allows for an emotionally memorable user experience, which can be tailored to suit your brand’s voice.”
Image: Pro-Vis AR business card in action.
