Guest Feature: "What Marketers Need to Understand About Augmented Reality" by Ana Javornik15/9/2016 Is Augmented Reality something you’ve come across in your line of work? Is it something you consider as part of your marketing or sales strategy? “Imagine being able to see how a couch would fit in your living room before actually buying it — or being able to see which sunglasses suit your face or which lipstick looks good on you without physically trying anything on.” Well, when it comes to the above scenarios, outlined by Ana Javornik in her article and research, this is already a reality for companies such as IKEA, Ray-Ban and Cover Girl who are currently using augmented reality technology to enhance their consumer experiences.  But what are the insights into augmented reality and its role in the marketing field? Ana Javornik delves into her findings and offers some pointers for marketers to consider when heading down the augmented reality path. “When the virtual is well fitted with the physical and interacts with it, that’s when AR magic happens.” 
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