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Christmas is taking on a new dimension this year as Augmented Reality grows and more industries and companies adapt to bring a more engaging experience to consumers.  "Pacific Fair, the Gold Coast’s largest shopping destination and AMP Capital Shopping Centres (AMPCSC) are set to create a fun adventure for the family this Christmas with the launch of ‘Pacific Fair 12 Days of Christmas’, which brings art installations to life with innovative augmented reality technology.”
Lucille Mccart, from B&T News, explores the Christmas trail that the AMP Capital Shopping Centre is adopting this year to give “shoppers a truly immersive and magical Christmas experience”.
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