Augmented Reality enhances the physical, real-world environment by adding digital objects that are viewed through a smart phone or tablet. This is the same technology that is used by some of the world’s largest brands such as Pokémon GO®, McDonald’s Monopoly®, Coca Cola®.
The project is in partnership with Pro-Visual Publishing and is hosted by the Pro-Vis AR platform. John Hutchings, owner of Pro-Visual Publishing said,
“The brief provided by Axalta’s senior management presented ideas in 3D modelling and interaction that had not been attempted before. We are very proud to have implemented these exciting experiences for their customers to try out. We have developed the Axalta Interactive App to be continually enhanced, providing users with access to greater levels of information in the future.”
“Axalta has achieved an important milestone this year, celebrating its 150th anniversary in the coatings industry. Our longevity has been driven by a focus on cutting edge technology and meeting the needs of our customers well into the future,” said Steven Brett, Axalta’s Managing Director for Australia and New Zealand.
“Technology is bringing so much more to the smash repair industry and the introduction to augmented reality through Axalta Interactive allows us to demonstrate our capabilities.”