Axalta Coating Systems Australia is the first company to partner with Pro-Visual Publishing to create Axalta Interactive, its own augmented reality (AR) app and experiences. Axalta is driven towards innovation and customer engagement, and this AR launch coincides with what has been a busy year for Axalta in celebrating the company’s 150th year in operation.
Axalta Coating Systems, a leading global supplier of liquid and powder coatings, has created Axalta Interactive, an augmented reality app that brings Axalta’s leading refinish brands - Standox, Spies Hecker and Cromax - to life for customers in the Australian market.
Axalta is the first coating company in Australia to create its own AR app and experiences. The free Axalta Interactive app gives users an immersive content experience by hovering a mobile device over the Axalta Interactive logo (marker). This transports the user to exciting 3D modelling and Hologram experiences as well as the latest video footage and an exclusive hologram introduction from Axalta.
Augmented Reality enhances the physical, real-world environment by adding digital objects that are viewed through a smart phone or tablet. This is the same technology that is used by some of the world’s largest brands such as Pokémon GO®, McDonald’s Monopoly®, Coca Cola®.
The project is in partnership with Pro-Visual Publishing and is hosted by the Pro-Vis AR platform. John Hutchings, owner of Pro-Visual Publishing said,
“The brief provided by Axalta’s senior management presented ideas in 3D modelling and interaction that had not been attempted before. We are very proud to have implemented these exciting experiences for their customers to try out. We have developed the Axalta Interactive App to be continually enhanced, providing users with access to greater levels of information in the future.”
From design and development to the launch of the much-anticipated interactive app, Axalta, with the assistance of Pro-Visual Publishing, has been able to use the latest technology to provide a unique and exciting encounter for their customers and visitors.
“Axalta has achieved an important milestone this year, celebrating its 150th anniversary in the coatings industry. Our longevity has been driven by a focus on cutting edge technology and meeting the needs of our customers well into the future,” said Steven Brett, Axalta’s Managing Director for Australia and New Zealand.