“Mr Federighi announced there would be new development tools for app developers called AR Kit to easily add AR images into the next generation of apps. In a demo, he pointed an iPhone at the empty table and then added a coffee cup and a lamp, with the shadow of the lamp changing as the AR cup is moved around the space. For consumers, this means there will be a lot more apps like Pokemon Go coming to the App Store. Apple has been working with some companies in trialling the technology, including Ikea which lets you add AR furniture into your house, and Federighi demonstrated an AR Lego app which lets you build and pull apart Lego models in AR. In another demonstration of an app called Wingnut AR, a whole movie-like invasion scene played out in augmented reality on an empty table. The difference between this level of AR and Pokemon Go is like the difference between a stick figure drawing and a Picasso.”