AR technology is here for the taking and those who find innovative ways to use it in their advertising campaigns will stay ahead of the rest. Now, more than ever, there is a necessity to combine traditional and digital marketing, to create campaigns that encourage customer engagement.
The goal is to use AR in such a way that it creates an interactive experience, engaging the customer through a rich and rewarding experience.
“So far, you may have only used augmented reality apps to catch Pokemon, or transform your selfie into a portrait of a rainbow-puking unicorn. But augmented reality (AR) also has a serious side, and many apps are catering to a variety of industries for some practical use. Though advertising seems to be an obvious choice for AR developers, other apps have targeted the health care, education, commercial, and architecture sectors to turn mobile devices into essential training, designing, and educational tools. Let’s take a look at 8 examples of augmented reality for business applications.”